Business
LC—301
Popular
Pricing Creative Work
Stop guessing what to charge. Learn to scope projects, set prices that reflect your value, and present proposals clients say yes to.
Ana Ruiz
Business Coach for Creative Studios
4.9
★★★★★
863
reviews ·
4,120
students
Duration
2h 59m
Lessons
13
Modules
4
Level
Intermediate
Course overview
What You'll Learn
Who this course is for
Requirements
Curriculum
Four Modules, One Pricing System
Your instructor
Ana Ruiz
Business Coach for Creative Studios
Ana ran a design studio in Madrid for fifteen years before coaching other founders. She helps creatives scope, price and sell their work with confidence — without becoming someone they're not.
15+
Years
14k
Students
5
Courses
Student reviews
4.9
863
verified reviews
5
86%
4
10%
3
3%
2
1%
1
0%
Outcome — first retainer client
The course gave me a clear process I could immediately apply to my client work.
Priya Raman
Freelance designer, Toronto
brand-strategy
Outcome — promoted to lead
The positioning module changed how I run every brand review on my team.
Tom Becker
Senior designer, Berlin
brand-strategy
Outcome — shipped a design system
Our product finally reads like one product. The scale module was worth the price on its own.
Lina Haddad
Studio founder, Dubai
typography-for-interfaces
Outcome — sharper portfolio
I stopped guessing font sizes. Every layout I make now has a reason behind it.
Marcus Hill
Junior strategist, London
typography-for-interfaces
Outcome — raised rates 40%
The pricing module alone paid for the course in my next project.
Priya Raman
Freelance designer, Toronto
pricing-creative-work
Outcome — first fixed-price retainer
I finally have a proposal template I'm not embarrassed to send.
Tom Becker
Senior designer, Berlin
pricing-creative-work
Outcome — 3× newsletter growth
I went from posting randomly to a calendar I actually keep. The results followed.
Lina Haddad
Studio founder, Dubai
content-strategy-for-creators
Outcome — consistent for 6 months
The batching workflow gave me my weekends back.
Marcus Hill
Junior strategist, London
content-strategy-for-creators
Outcome — led first campaign
I walked onto my first set knowing exactly what to say and when.
Priya Raman
Freelance designer, Toronto
art-direction-in-practice
Outcome — promoted to art director
Daniel's treatment framework is how I pitch everything now.
Tom Becker
Senior designer, Berlin
art-direction-in-practice
$
99
$129
Save 25%
Video lessons
13
Duration
2h 59m
Level
Intermediate
Includes
Templates + project files
Access
Lifetime
Certificate
On final project
14-day money-back guarantee
Bestseller
LC—204
Design
Beginner → Advanced
Brand Strategy Masterclass
From research and positioning to a creative direction you can defend.
22
lessons
5h 28m
Beg. → Adv.
Maya Chen
$149
New
LC—112
Design
Intermediate
Typography for Interfaces
Build type scales, rhythm and hierarchy that hold up in real products.
16
lessons
3h 52m
Intermediate
Jonas Okafor
$119
Cohort
LC—220
Marketing
Beginner
Content Strategy for Creators
Plan a year of content around one clear idea, and measure what matters.
14
lessons
2h 59m
Beginner
Sara Lindqvist
$129
Calculate a sustainable day rate and minimums; Scope projects so they don't creep; Choose between hourly, fixed and value pricing; Write proposals that sell outcomes, not hours; Handle objections and negotiate calmly; Raise your rates with existing clients
Freelance designers and creatives; Small studio owners; Creatives moving from employed to independent; Anyone who dreads sending a quote
Some client work experience; A recent project to use as a case; A spreadsheet tool; ~90 minutes a week for 3 weeks
Know Your Numbers = What you actually need to earn ~ 11:40 ~ preview; Your day rate and minimums ~ 14:20 ~ preview; Exercise: the pricing spreadsheet ~ 18:00 || Scoping = Discovery calls that qualify ~ 13:10; Writing a scope that holds ~ 16:30; Change requests without drama ~ 09:50 || Pricing Models = Hourly, fixed or value? ~ 15:15; Packaging and tiers ~ 12:40; Retainers that work for both sides ~ 14:05 || Proposals & Negotiation = The proposal structure ~ 17:30; Presenting the price ~ 11:20; Handling objections ~ 13:45; Raising rates ~ 10:30
Ana Ruiz
Scope, price and present projects with confidence — and stop under-charging.