Design
LC—204
Bestseller
Brand Strategy Masterclass
Build a complete brand strategy from research and positioning to creative direction and execution — using the same process top studios use with real clients.
Maya Chen
Brand Strategist & Creative Director
4.9
★★★★★
1,284
reviews ·
6,420
students
Duration
5h 28m
Lessons
22
Modules
6
Level
Beg. → Adv.
Course overview
What You'll Learn
Who this course is for
Requirements
Curriculum
Six Modules, One Process
Your instructor
Maya Chen
Brand Strategist & Creative Director
Over a decade helping independent brands and growing companies find a clear position and a voice to match. Maya leads strategy at a small studio and teaches the frameworks she uses with clients every week.
10+
Years
24k
Students
18
Courses
Student reviews
4.9
1,284
verified reviews
5
86%
4
10%
3
3%
2
1%
1
0%
Outcome — first retainer client
The course gave me a clear process I could immediately apply to my client work.
Priya Raman
Freelance designer, Toronto
brand-strategy
Outcome — promoted to lead
The positioning module changed how I run every brand review on my team.
Tom Becker
Senior designer, Berlin
brand-strategy
Outcome — shipped a design system
Our product finally reads like one product. The scale module was worth the price on its own.
Lina Haddad
Studio founder, Dubai
typography-for-interfaces
Outcome — sharper portfolio
I stopped guessing font sizes. Every layout I make now has a reason behind it.
Marcus Hill
Junior strategist, London
typography-for-interfaces
Outcome — raised rates 40%
The pricing module alone paid for the course in my next project.
Priya Raman
Freelance designer, Toronto
pricing-creative-work
Outcome — first fixed-price retainer
I finally have a proposal template I'm not embarrassed to send.
Tom Becker
Senior designer, Berlin
pricing-creative-work
Outcome — 3× newsletter growth
I went from posting randomly to a calendar I actually keep. The results followed.
Lina Haddad
Studio founder, Dubai
content-strategy-for-creators
Outcome — consistent for 6 months
The batching workflow gave me my weekends back.
Marcus Hill
Junior strategist, London
content-strategy-for-creators
Outcome — led first campaign
I walked onto my first set knowing exactly what to say and when.
Priya Raman
Freelance designer, Toronto
art-direction-in-practice
Outcome — promoted to art director
Daniel's treatment framework is how I pitch everything now.
Tom Becker
Senior designer, Berlin
art-direction-in-practice
$
149
$199
Save 25%
Video lessons
22
Duration
5h 28m
Level
Beginner → Advanced
Includes
Templates + project files
Access
Lifetime
Certificate
On final project
14-day money-back guarantee
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Plan a year of content around one clear idea, and measure what matters.
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Run focused brand research and turn it into usable insight; Map competitors and find a position worth owning; Write a brand idea, values and voice that guide decisions; Translate strategy into a clear creative direction; Present strategy to clients and get buy-in; Ship a complete strategy deck as your final project
Designers moving into strategy; Freelancers who want to pitch bigger projects; Founders building their own brand; Marketers who brief creative teams
No strategy experience needed; Basic familiarity with design work; A notebook, or Notion / FigJam; ~2 hours a week for 5 weeks
Foundations = What a brand strategy actually is ~ 08:40 ~ preview; The strategy → creative bridge ~ 11:15 ~ preview; Setting up your project brief ~ 09:30; Tools and templates ~ 07:20; Exercise: define the problem ~ 15:00 || Research = Stakeholder interviews ~ 14:10; Audience research that's actually useful ~ 12:45; Competitive landscape ~ 22:10; From data to insight ~ 11:30 || Strategy = Purpose, vision and mission — without clichés ~ 13:20; Writing the brand idea ~ 24:45; Values that drive decisions ~ 10:05 || Positioning = Positioning maps ~ 18:20; The positioning statement ~ 12:40; Messaging architecture ~ 16:15; Exercise: own a position ~ 20:00 || Creative Direction = From words to visual territory ~ 15:30; Moodboards that align teams ~ 13:10; Briefing designers and writers ~ 11:50 || Final Project = The project brief ~ 08:00; Building the strategy deck ~ 32:20; Presenting for buy-in ~ 19:40
Maya Chen
From research and positioning to a creative direction you can defend.