Creative
LC—140
Workshop
Art Direction in Practice
Learn to lead the idea, not just the pixels — from concept and treatment to casting, set and the final edit.
Daniel Kim
Art Director & Photographer
4.9
★★★★★
327
reviews ·
1,460
students
Duration
3h 09m
Lessons
14
Modules
5
Level
Advanced
Course overview
What You'll Learn
Who this course is for
Requirements
Curriculum
Five Modules, One Shoot
Your instructor
Daniel Kim
Art Director & Photographer
Daniel art directs campaigns and editorial shoots for fashion and lifestyle brands. He teaches the part nobody shows you — how to brief, lead a set and protect an idea from first sketch to final frame.
14+
Years
6k
Students
3
Courses
Student reviews
4.9
327
verified reviews
5
86%
4
10%
3
3%
2
1%
1
0%
Outcome — first retainer client
The course gave me a clear process I could immediately apply to my client work.
Priya Raman
Freelance designer, Toronto
brand-strategy
Outcome — promoted to lead
The positioning module changed how I run every brand review on my team.
Tom Becker
Senior designer, Berlin
brand-strategy
Outcome — shipped a design system
Our product finally reads like one product. The scale module was worth the price on its own.
Lina Haddad
Studio founder, Dubai
typography-for-interfaces
Outcome — sharper portfolio
I stopped guessing font sizes. Every layout I make now has a reason behind it.
Marcus Hill
Junior strategist, London
typography-for-interfaces
Outcome — raised rates 40%
The pricing module alone paid for the course in my next project.
Priya Raman
Freelance designer, Toronto
pricing-creative-work
Outcome — first fixed-price retainer
I finally have a proposal template I'm not embarrassed to send.
Tom Becker
Senior designer, Berlin
pricing-creative-work
Outcome — 3× newsletter growth
I went from posting randomly to a calendar I actually keep. The results followed.
Lina Haddad
Studio founder, Dubai
content-strategy-for-creators
Outcome — consistent for 6 months
The batching workflow gave me my weekends back.
Marcus Hill
Junior strategist, London
content-strategy-for-creators
Outcome — led first campaign
I walked onto my first set knowing exactly what to say and when.
Priya Raman
Freelance designer, Toronto
art-direction-in-practice
Outcome — promoted to art director
Daniel's treatment framework is how I pitch everything now.
Tom Becker
Senior designer, Berlin
art-direction-in-practice
$
159
$209
Save 25%
Video lessons
14
Duration
3h 09m
Level
Advanced
Includes
Templates + project files
Access
Lifetime
Certificate
On final project
14-day money-back guarantee
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Develop a concept and write a treatment; Build references and visual worlds; Brief photographers, stylists and crews; Run a set and make decisions under pressure; Edit and sequence the final work; Present creative with conviction
Designers stepping into art direction; Photographers who want to lead projects; Brand and marketing creatives; Junior art directors
A portfolio of visual work; Some experience on shoots or projects; Comfort presenting ideas; ~3 hours a week for 5 weeks
The Idea = What an art director actually does ~ 10:15 ~ preview; From brief to concept ~ 16:40 ~ preview; Writing a treatment ~ 14:20 || Visual Worlds = References that guide, not copy ~ 13:30; Light, colour and composition ~ 18:10; Casting and styling ~ 12:45 || Pre-production = Briefing the crew ~ 11:50; Shot lists and schedules ~ 13:05; Budget and trade-offs ~ 10:20 || On Set = Leading a set ~ 17:30; Making decisions fast ~ 12:10; Protecting the idea ~ 09:40 || The Edit = Selecting and sequencing ~ 15:25; Presenting the work ~ 13:15
Daniel Kim
Lead shoots, brief teams and build visual worlds that feel intentional.